Overview
Smile Train, a prominent global non-profit organization, is dedicated to providing free surgeries and comprehensive care for children born with cleft lip and palate. The organization has been transforming the lives of countless children and families, ensuring access to life-changing surgeries and post-operative support.
Our Role
Greenbulb has played a pivotal role in executing Smile Train’s social media strategy, ensuring that Smile Train’s mission reaches a wider audience. The agency collaborates closely with Smile Train to create content that not only raises awareness but also elicits engagement, fostering a community around the cause.
Greenbulb’s responsibilities include:
Content Creation: Crafting impactful content that resonates with the audience, showcasing the transformative journeys of children who have benefited from Smile Train’s interventions.
Conceptualization: Developing creative strategies to convey the organization’s mission effectively, capturing the hearts and minds of followers.
Material Development: Designing visually appealing and emotionally resonant materials, including graphics, videos, and other multimedia elements.
Newsletters: Crafting newsletters that provide updates on Smile Train’s activities, success stories, and upcoming events.
Monthly Reports: Analyzing social media performance metrics and compiling detailed monthly reports to assess the impact of the digital strategy.
Outcome
The collaboration between Smile Train and Greenbulb has yielded remarkable results:
Average Engagement: 9.45%
Greenbulb’s strategic approach to social media management resulted in a remarkable average engagement rate of 9.45% during the first half of 2023. This result reflects the active involvement and positive response of the audience to Smile Train’s content, showcasing the effectiveness of the agency’s content creation and community engagement efforts.
Average Reach: 107.79%
Smile Train’s engagement expanded by an impressive 107.79% in 2023. This signifies a significant growth in the organization’s online visibility, ensuring that Smile Train’s impactful message reaches a broader audience worldwide.
Greenbulb’s collaboration with Smile Train exemplifies the power of a strategic approach to social media management. The agency’s commitment to crafting compelling content, implementing innovative strategies, and leveraging partnerships has played an important role in advancing Smile Train’s mission to provide life-changing surgeries and care for children with cleft lip and palate.