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adidas Philippines launches its most advanced running shoe through the 4DFWD kick-off run with adidas Runners Manila

adidas Philippines launches its most advanced running shoe through the 4DFWD kick-off run with adidas Runners Manila
Designed to redefine forward motion, the recently launched 4DFWD running shoe was put to the test through gamified running activities 


Manila, Philippines – September 20, 2022 — adidas Philippines and its running community adidas Runners Manila brought together runners and running enthusiasts on September 17 to launch the 4DFWD running shoe.

Released in the Philippines on September 1, the 4DFWD’s industry-first bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition. Its precisely fine-tuned midsole with a scientifically proven forward motion benefit is the result of a collaboration between adidas and its global innovation partner Carbon’s Digital Light Synthesis.

The 4DFWD Kick-Off Run, which was led by adidas Runners Manila Captain Martie Plaza, Coach Nylah Bautista, Coach Nikki Torres, and its core team, welcomed nearly 100 attendees at Pretty Huge SM Aura to take on a series of running challenges. The participants were grouped into teams and went through a relay run, running drills, blind rope race, and an obstacle course to test the 4DFWD’s forward motion benefit. 

“The 4DFWD is the brand’s most advanced running shoe yet which enables runners to reach their full potential by giving them that non-stop smooth forward transition they need when running. Through this kick-off run and the trial opportunities that will follow, we’re excited to share this latest innovation with fellow Filipino runners,” said Jen Dacasin, adidas Philippines Brand Activation Manager.

Following the 4DFWD Kick-Off Run, adidas Runners Manila (aRM)— the brand’s local running community— will be offering trial opportunities to participants in their weekly runs. Scheduled on Tuesdays and Thursdays at adidas Two Parkade in BGC, the aRM sessions within September will allot up to 10 pairs of 4DFWD that attendees can test and review. 

The adidas 4DFWD is available in a number of colorways including a Carbon Cloud White and Impact Orange iteration for men, and Grey Five and Cloud White colorway for women. The shoe retails for P12,000 at and adidas stores. Interested runners who want to put the 4DFWD to the test can join the upcoming adidas Runners Manila session by joining its Facebook group at