- adidas and Parley for the Oceans calls out to consumers to come together and run for the oceans
- For every kilometer run (until the first 1.5 million kilometers) between June 8 and 16, adidas will contribute $1 to the Parley Ocean School Program
- Sign up on adidas.com.ph/runfortheoceans
On June 8, 2019, adidas Philippines and Parley For The Oceans celebrated World Oceans Day as it launched the new FW19 adidas x Parley collection and Run For The Oceans 2019 campaign.
adidas x Parley Run for the Oceans 2019 was held at Air Juan Seaplane Terminal in Pasay City. The adidas community ran for the oceans in a 3 kilometer plog. The plogging session, which is a Scandinavian trend for picking up litter while jogging, was followed by a refreshing yoga class and informative talks on the environment by organizations The Plastic Solution and Kids For Kids.
Kids for Kids— a non-profit organization solely run by kids, for kids in need— and The Plastic Solution— a movement of repurposing plastic bottles by stuffing the bottles with non-biodegradable wastes— were present to help raise awareness on the marine plastic pollution problem and the ways people can do their part in helping solve this. The Plastic Solution conducted a demonstration on eco brick making while Kids For Kids shared simple ways we can try to practice living sustainably— such as supporting local projects like Retaso PH, an initiative that uses textile waste to create an alternative to plastic bags.
The event aimed to educate guests on the threat of marine plastic pollution through informative product displays and activities that would engage more people to join the movement of running for the oceans. There was an artwork installation made out of plastic bottles and guests got to explore an educational area where they learned the entire process of adidas Parley products, as well as how the Parley Ocean School Program works.
adidas also introduced the new Alphabounce+ Parley which is available for Php5,300 online and in adidas stores. Alphabounce+ Parley delivers better performance for a better planet since it’s made from plastic spun into yarn and designed to give runners maximum support and comfort. adidas and Parley have intercepted vast amounts of plastic waste from marine environments and coastal communities, turning Ocean Plastic® into sportswear since 2015.
“We’re excited to celebrate Run For The Oceans this year since it’s a great way to educate kids on the gravity of the marine plastic pollution problem and how their actions affect in creating a long-term sustainable impact,” said Jen Dacasin, adidas Brand Communication and Sports Manager.
The campaign this year aims to unite more runners to lace up and Run For The Oceans in order to reach its increased goal of $1.5 million, which will be donated to the Parley Ocean School Program. To join the movement and Run For The Oceans between June 8 and 16, runners worldwide can sign up and track their runs by joining the Run For The Oceans challenge on the Runtastic app. To find out more about Run For the Oceans, visit: adidas.com.ph/runfortheoceans.
Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter and using #RunForTheOceans. Redefine running with adidas Runners Manila in its free running and training sessions every week. Join the adidas Runners Manila Facebook group for more updates.