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French night market-inspired food destination opens

Fruitas Holdings Inc. opens Le Village, a French night market-inspired lifestyle park in Quezon City

MANILA, Philippines—Inspired by the quaint charm and diverse offerings of French night markets, Fruitas Holdings Inc. (FHI) unveils Le Village—the city’s newest lifestyle park that offers Filipinos a dining experience similar to the night markets of the gastronomic capital of the world.
A feast for the senses

Opening its doors at the corner of E. Rodriguez Sr. Ave and Cordillera Street, Le Village is the newest dining destination in the city that mirrors the cozy and relaxing ambience of night markets popular in France. Set amid a picturesque backdrop, food enthusiasts can hop from one chalet to another and indulge in a wide selection of food and beverages.

“Fruitas continues to celebrate the spirit of innovation that drives our growth by consistently introducing not only new food concepts but also fresh and sophisticated dining experiences to Filipinos,” says Peter Carrillo, Marketing Manager of Fruitas Holdings Inc. “With the Filipino taste becoming more diverse and foodies becoming more adventurous, we bring a different gastronomic experience from the usual food kiosks our company has been known for.”

Joining the 150 Maginhawa Food Park in Maginhawa, Quezon City, Le Village is the second lifestyle park under the Fruitas Holdings Inc. The company is set to open more lifestyle parks in the future to address the growing demand for food destinations that offer unique lifestyle experiences in the city.

Le Village features a European-inspired façade, framed with verdant open spaces, and a charming fountain at the center of the 1,648 sqm. lifestyle park. Apart from the interiors, diners will also be delighted with various classical music as they linger and enjoy their food. Ultimately, this new food park is expected to become a site to appeal to the different senses of diners.

Al fresco epicurean dining
Complementing this fresh gastronomic experience is the inherent vibe of celebration and camaraderie fostered by the ideals of the traditional French Christmas night market scene. During the holidays, French locals are known for gathering together to enjoy good food and drinks, along with the sights and gourmet treats offered by the members of the community.
With the Christmas season coming up, this same concept will now be translated into the exclusive city block that Le Village will occupy and open to Filipinos.

“With the holidays just around the corner, we find it fitting to introduce a new gastronomic venue that will offer a relaxing ambience, while also giving diners a diverse selection of food and beverages. Le Village will be a perfect place for families and friends to dine and hang out under the cold starry nights,” says Carrillo.

Le Village will be home to 15 various food stalls that will feature the finest choice of epicurean delicacies, including a wide selection of wines and drinks from La Petite Parisienne and The Pub; international food options from Munifico Pizzeria, Jack’s Burger, Chicken Cartel, Ahlee’s steaks, Kazam Kebab House, Mexi Kalye, Gochilla and Shou Hand-Pulled Noodles; Filipino favorites from JK8 Grill House, Kulinarya Sizzling & Grill, Kuxina Filipino Fusion, Sabroso Lechon, Bibingka, and Halo-Halo Islands; and tasty desserts from Sam’s Ice Cream & Shakes and Cindy’s Candy Cloud.

The food park will be open from Mondays to Sundays from 4PM to 1AM. To get more updates on Le Village, follow them on Facebook and Instagram at @LeVillageLifestyle.

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Fruitas Holdings Inc. is the leading group in the food cart industry in the Philippines. Since its first stall opened in 2002, the group now has over 800 stores all over the country and close to 20 brands in its portfolio, which includes well-loved food concepts Fruitas fresh from Babot’s Farm, Fruitas Ice Candy, Black Pearl, Buko Loco, Juice Avenue, Friends Fries, the Mango Farm, Halo Halo Islands, Johnn Lemon, Shou Hand Pulled Noodles, Cindy’s Candy Cloud and Fancie.

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