Manila, Philippines—The brands that have become benchmarks in their respective niches were built on the brilliance and innovation of many industry vanguards.
It’s only fitting, therefore, that the spotlight be pointed towards Philippine brands that continue to demonstrate exceptional success anchored on their contribution to the economic and socio-cultural development of the region—which is what the ASEAN Business Awards aims to do.
The ASEAN Business Awards serves as a platform for brands and businesses that display potential of becoming global economic players in their different industries, and included among the esteemed list of finalists for this prestigious recognition is Fruitas Group Inc.
Fruitas Group Inc. was recognized for two categories—SME Employment Excellence and SME Innovation Excellence. As a national finalist for the Employment category, the company was recognized for creating a stimulating and supportive workplace, also getting nods for its inclusive employment with deaf and mute persons being hired as well to be front-liners. As the ASEAN regional finalist for the Innovation category, the leading group in the food cart industry in the country was acknowledged for its constant introduction of new brands and products that have grown to be loved by Filipinos.
“The company is proud to be recognized, especially on the 50th year of the ASEAN, and the 10th of the ASEAN Business Awards. This is both an inspiration and a challenge for us to sustain the momentum of innovating and introducing new products and brands, and being a people-centric organization,” says Lester Yu, Founder and CEO of Fruitas Group Inc.
From a single food stall in 2002, Fruitas Group Inc. is now recognized for introducing original food and beverage concepts catering to the demands of the Filipinos, and innovative brands that have become staples in commercial institutions and establishments across the country.
“The ASEAN Business Awards honors influential companies and brands that are transforming the way industries are doing business by being an example. We are honored to have been given the opportunity to showcase our accomplishments, and how these have impacted our growth in this category,” ends Yu.
The recognition at the 10th ASEAN Business Awards is only the beginning of this homegrown company’s increasing list of milestones. With its 15 years of experience in the business, Fruitas is set to continue to move forward with its promise to bring the freshest concepts and products in the market and gain more recognition in the industry.