Manila, Philippines– With over 954 stores nationwide, leading food kiosk operator Fruitas Holdings Inc. (Fruitas) is bullish on its growth prospects for 2019 as it continues to diversify its distribution channels and maximize synergies from its recent acquisition this year.
Earlier this year, Fruitas partnered with Grab to make their products available on the delivery service platform in order to reach and serve more Filipinos in Metro Manila easily. Among the brands that are available on Grab’s platform are Fruitas, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Sabroso Lechon, House of Desserts, Black Pearl, and Tea Rex among others. At the same time, Fruitas fresh coconut water is also now available in 50 Andok’s stores within Metro Manila.
The company also currently supplies fresh coconut water to CocoDelivery, a new coconut water delivery provider in NCR. Orders can be coursed through its hotline, 8COCO (82626), and it can deliver to any point in Metro Manila.
“We are always finding ways to make it easier for Filipinos to access our products. We want to encourage more frequent consumption and continue to reach out to first-time customers,” said Lester Yu, Fruitas Holdings Inc.’s President and CEO. “The evolving needs of our customer base provide an opportunity for us to expand our distribution channels.”
In 2018, Fruitas reported P1.58 billion in consolidated revenue, a 37% increase from its P1.15 billion revenue in 2017, which was driven by network expansion and strong performance of its stores. Fruitas has added more than 150 stores since the end of 2017. Fruitas also completed the acquisition of Sabroso Lechon assets in the second half of 2018 and has already grown the number of Sabroso Lechon stores from 2 to 17 stores. Moreover, Fruitas also recently introduced Lucky Chan, a new food kiosk concept offering Filipino rice meals in bowls. In 2018, Fruitas started the provincial expansion of its hand-pulled noodles and Chinese delicacies concept, Shou.
The company has also strengthened its marketing thrust this 2019, with the launch of its brand new campaign: Fresh Ka Pa Ba?, which introduced Sarah Geronimo as the new face of Fruitas. The campaign generated around 27 million engagements in social media alone. The campaign was also featured on television, radio, print and billboards.
With the favorable economic environment and more opportunities for expansion, the company is looking at a full-year consolidated revenue of P2 billion in 2019.
Fruitas is looking to introduce more brands in 2019 and on track to hit its 1000th store mark in the coming months.