News Room

Mega Sardines announces exciting new variants and Piolo Pascual’s 2nd year as ambassador

Passionate and fun-loving Filipinos have a new cause for celebration—heartthrob Piolo Pascual has extended his term as Mega Sardines’ brand ambassador, coinciding with the reintroduction of an exciting array of Mega Sardines variants.

It was a veritable fiesta as Piolo signed his new contract with Mega Sardines, a Filipino staple that is loved by people across the country. Piolo, after all, reflects the heart and passion behind Mega Sardines, as well as its promise of #MegaGandaAngBuhay, which is word play of the phrase “may igaganda ang buhay.”

The relaunch of Mega Sardines’ variants evokes the joy that comes with a true Filipino fiesta. The variants are a festive assortment of exciting flavors and create a feast of the senses, with new offerings such as Mega Sardines in Spanish-Style, Mega Sardines in Natural Oil, Mega Extra Hot Sardines, Mega Fried Sardines Tausi, and Mega Fried Sardines Hot and Spicy. Through the years, these well-loved flavors have become an important part of family meals and have come to define the Filipino way of life.

Piolo’s association with the Mega Sardines brand is deep-rooted. Not too long ago, Piolo starred in Mega Sardines’ multi-awarded TV and radio ad, which showcased the brand’s unique and meticulous 12 hour catching-to-canning process. The process captures the company’s dedication to bring only the best to Filipinos, para sa ikagaganda ng buhay. In the ad, Piolo takes Mega’s fishing boat as a witness to the hard work of the men and women who bring Mega into the tables of thousands of Filipinos around the country. It also shows Mega Sardines’ state-of-the-art equipment, which ensures the freshness, cleanliness, and quality of its products.

“Mega Sardines is part of Filipino life so much so that it’s a staple in Filipino homes, and so is Piolo Pascual. His presence on our screens––whether big or small––has been impactful over the years and truly shows Filipino excellency, and that’s why he’s perfect as Mega Sardines’ brand ambassador,” said Mr. Marvin Tiu Lim, VP of Sales and Marketing of Mega Global.

Mega Sardines will also be launching a series of short films called #MegaGandaAngBuhay which features inspiring short films that is sure to touch the hearts of Filipinos everywhere. The short films will showcase contemporary Filipino stories about their struggles, passions, and unwavering resilience.

With the renewed collaboration between Piolo and Mega Sardines, Filipinos can look forward to enjoying the brand’s promise that #MegaGandaAngBuhay.

All variants of Mega Sardines are available in supermarkets nationwide. The new Mega Fried Sardines, though, are exclusively available in SM Supermarkets, SM Hypermarkets, and SaveMore stores nationwide. For more information, please visit the website www.megaglobal.com.ph and Facebook page https://www.facebook.com/officialmegasardines/.