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Tide #BagongBiliOBagongLaba

 

Alex Gonzaga and Melai Cantiveros’ trending OOTD got netizens guessing who’s wearing bagong bili o bagong laba

What’s the worst thing that can happen when you are wearing your nicest OOTD? For showbiz stars like Alex Gonzaga and Melai Cantiveros, it’s bumping into each other, wearing exactly the same outfit and wondering who actually wore it better. But since these two ladies are not going to settle the score just like that, they both asked the bigger, more interesting question—are the outfits bagong bili or bagong laba?

The question confused the minds of everyone, going viral on social media as fellow momshies weighed in and argued whether their idol’s outfits was bagong bili or bagong laba. But even as the arguments rocked social media, no one could figure out the answer as both the outfits of Alex Gonzaga and Melai Cantiveros looked like new.

To solve the great mystery once and for all, Tide hosted “Bagong Bili o Bagong Laba Fashion Walk-Off”, an interactive fashion show last July 31 at White Space, Makati. Excited guests took part in a game that proved how brand new whites look no different from clothes washed with Tide.

Kicking off the fashion show were Luis Manzano and the Solomon brothers,  and celebrity kids Awra Briguela, and Mela Francisco. After all the models strutted to confuse the crowd even more. Alex and Melai graced the stage with a grand walk off and cheered on the audience to make their best guess —  “Bagong Bili or Bagong Laba?”.

Ending the show was a grand reveal of the models removing their tags to see who wore the bagong laba and the bagong bili outfits – astounding everyone in the audience because there was no difference in the whiteness of the clothes that the models wore!

“Sobrang nagulat ako sa fact na ako pala may suot ng bagong laba! As in wow, nakakagulat talaga kasi for me, feeling ko bagong bili suot ko! Totoo talaga na sa isang laba, mukhang bago, kapag Tide,” said Alex, whose bagong laba clothes definitely look brand new.

Melai, who turns out to have been wearing the brand new outfit, added that “Amazing ang whitening powers ng Tide. From now on, hindi na talaga kailangan bumili parati ng bagong damit para mag mukhang bongga ang outfits mo. With Tide, para ka na ring nakasuot ng bago.”

Just like everyone in the audience, it’s hard to tell the difference between bagong bili and bagong laba with Tide.  

“We know how important it is for Filipinos to have the best-looking uniforms and everyday wear, but we also know that with repeated use, clothes usually look dingy. That’s why we’re delighted to present Tide, which in one wash, keeps clothes looking like new.” ends Procter & Gamble’s Country Marketing Manager for Laundry, Jonn Terence Dy.

With its great cleaning power that removes dirt while brightening whites, your OOTDs can still have that “looks like new” look even after repeated usage, getting that surprising wow from everyone.

Sa Tide,  sa isang laba, mukhang bago!

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About Procter & Gamble

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