Mark Sergio, USG Boral Philippines’ General Manager, sharing about the strategy and key initiatives to foster the growth of the company in the booming Philippines economy
Manila, Philippines— USG Boral, the leading manufacturer and distributor of plasterboards, has doubled its business in the Philippines within the past five years. Riding on the forecasted $47B growth of the construction industry by 2020, the company is poised to continue its expansion with strategies to capture key markets in the country including Visayas and Mindanao.
USG Boral Philippines was founded in 2014 as a joint venture between USG Corporation and Boral Limited. The partnership captures over 150 years of leadership and experience in the industry, capitalizing on the world-class product innovation capacity of USG Corporation and the manufacturing and distribution network of Boral Limited.
Growing in the Philippines
In 2016, the construction sector experienced a 13% growth and it is projected to expand by another 10% this year. As 35% of the expected growth forecast is for the residential segment where USG Boral is a key supplier, Mark Sergio – General Manager of USG Boral Philippines, shares that this will help propagate the development plans of the organization.
“As business leaders, we look at the market, product and strategy in order to determine the capabilities needed to capture that growth,” Sergio said. “We are confident that we can capture this growth because we value collaboration and work closely with our partners to build a business which is a leader in innovation. We understand the technology involved in gypsum products, and we strive to bring in products that cater to the demands of our customers.”
Sergio noted that the 5.7 million housing backlog in the country will also be a good opportunity for the company to increase its sales and retail projects in Visayas and Mindanao.
Over the past five years, USG Boral Philippines has also increased its employees by 50% in order to support the company’s expansion goals of becoming a key player in the building materials market. Sergio also attributes their success to the various partners they work with in the country.
A night with partners
To celebrate the various milestones achieved, the company organized its first partners’ night at VU’s Sky Bar and Lounge in Marco Polo Ortigas where distributors and partners were invited. “Through the collaboration with our partners such as the property developers, this will mark the beginning of something exciting and beautiful for USG Boral,” said Sergio.
Apart from sharing the company’s roadmap for the year, Sergio also highlighted the importance for the company to educate consumers on the capabilities of their products including the resistance to fire and moisture.
While USG Boral currently offers a wide-range of products including plasterboards, acoustic ceilings and tiles, acoustic suspension systems, substrates, compounds and metals, the company will also be exploring the development of their patented product offerings of SHEETROCK®, and Ceiling Panels.