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Wander into the undiscovered: Grab turns the spotlight to small businesses, brings them closer to Filipinos through Indie Eats

Wander into the undiscovered: Grab turns the spotlight to small businesses, brings them closer to Filipinos through Indie Eats
Grab makes it easier for you to discover and support small, local, and quality merchants in its platform


March 24, 2022 – Manila, Philippines — Small food businesses have certainly taken the local food scene by storm. You’ve seen them everywhere – from milk tea shops with their adventurous flavors to creative burger concepts you’ve never seen before. These businesses, however, must not be underestimated for their size as the quality of their offers will have you thinking hindi pa sila sikat, pero ang sarap. Beyond these, small businesses hold a special spark to them as they come from our own communities, and are a testament to how everyone has the potential to share their offerings to a large audience.

Now, to help more consumers discover the unique and rewarding flavors these merchants can offer, everyday superapp Grab has launched Indie Eats, a program aiming to help merchant-partners amplify their presence on GrabFood and bring their offerings to the spotlight!

Eats that are worth the try

Indie Eats hosts a full roster of small and local merchant-partners that are perfect for every craving. Whether you’re looking for refreshing mango coolers to beat the heat from Mango Series, the hearty and comforting taste of lugaw from Lugaw ni Pinggoy, or a quick bite of your favorite pastries from Panaderia Pantoja, Grab has you covered with its range of merchant-partners! 

Much like how Indie Eats puts the focus on everything small, local, and undiscovered, leading the call to support these merchant-partners is the never-before-seen, undiscovered tandem of Indie Eats ambassadors Erwan Heussaff and Sassa Gurl! In a video filled with entertaining and burning questions while the two enjoy satisfying bites here and there from the various Indie Eats merchants, don’t miss out on their ultimate kwentuhan-slash-food trip journey!

Grab’s continuous commitment to support their merchant-partners 

With Indie Eats, Grab hopes to provide assistance to their vast community of small and local merchant-partners. Those interested to onboard can partake in Grab’s upskilling seminars, providing training in building their brand and menu. This ensures that merchant-partners are able to improve their brand every step of the way. All in all, the program also aims to inspire its merchant-partners to become the best brands they can be, and be on their way to exciting more consumers with their offerings.

“At Grab, we are always ready to provide support to our merchant-partners to ensure they are able to meet success and have a rewarding experience on our platform; in particular, small food businesses hold a lot of potential not just in Grab but in our local food industry as a whole. Indie Eats is just one of the many ways we want to help them in being discovered by more Filipinos, and reach success with us,” says Martin Luchangco, Head of Merchants and Partnerships.

Champion local and quality undiscovered gems today with GrabFood Indie Eats! See the wide range of small businesses you can support through the Indie Eats tile on GrabFood, and be on the lookout for merchants with the Indie Eats badge! For more information, be sure to follow Grab on Facebook and Instagram.




About Grab

Grab is Southeast Asia’s leading superapp based on GMV in 2021 in each of food deliveries, mobility and the e-wallets segment of financial services, according to Euromonitor. Grab operates across the deliveries, mobility and digital financial services sectors in 480 cities in eight countries in the Southeast Asia region – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Grab enables millions of people each day to access its driver- and merchant-partners to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending, insurance, wealth management and telemedicine, all through a single “everyday everything” app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone, and since then, the Grab app has been downloaded onto millions of mobile devices. Grab strives to serve a double bottom line: to simultaneously deliver financial performance for its shareholders and a positive social impact in Southeast Asia.